With the General Election taking place this year on the 7th May, the main political parties will be hitting the campaign trail. This event is always a very exciting and highly anticipated time across the UK, with many people intending to review the debates and propositions. From citizens of small towns, to journalists and article writers working for large newspapers and magazines, everybody will be interested to see the action.
In the UK, the term ‘battle bus’ is given to a luxury coach shared by reporters, political commentators and politicians. These vehicles are chosen to incorporate a more communal vibe during the campaigns when travelling around the country. This gives journalists the opportunity to gather extensive coverage of the events and allows them to deliver accurate feedback and reports based on first hand interpretation. This serves as a more practical option for reporters, securing that they are on the scene at all times rather than wasting time, mileage and money trying to meet the campaign at specific locations each day. On the other hand, this also works in the politician’s favour. Considering that the whole idea of the campaign is to gather as much interest as possible, hiring a battle bus naturally grants them more coverage and publicity throughout the tour.
Externally wrapping and branding the vehicle also plays a large part of the promotion during a campaign. The presentation of the vehicle creates strong impressions when arriving at target locations, so it is very important to make sure that all the vehicles stand out correctly with professional vinyl wrapping. This technique has been used for many years and is a great way of raising the awareness about the political parties when campaigning.
We operate a range of luxury day coaches which can be used for political campaigns and events. If you would like to find out more information about our services, please click on the following link here.