Now that the General Election has officially concluded, we can finally unveil that Nova Bussing was selected to provide the Labour party with two luxury coaches for this year’s election tour. With over 18,000 kilometres covered over a period of 58 days, this year’s General Election attracted large amounts of media attention across the UK.
For the election campaign we provided two Luxury Mercedes Benz Unvi Touring GT’s on tour with the Labour Party. Both coaches were some of the latest in our fleet, of which included a brand new 2015 plate coach that arrived directly from Unvi and also our 2014 plate luxury coach. The brand new coach was actually purchased specifically for the election tour, first arriving as the newest addition to our fleet on the day the coach was due to be wrapped and branded with the Labour election vinyl and slogans.
A few weeks into the organisation of these two vehicles we were informed that the political party required the coaches to be silver in colour to match their campaign colour scheme. Traditionally we provide white coaches with basic livery, therefore for this occasion we arranged for the coaches to be wrapped silver, in addition to the Labour branding printed on the coaches. Due to the nature of the job, the requirements for both coaches followed a strict schedule of being initially wrapped, then stored in a secure lock-up for privacy purposes prior to press launch in two weeks time. Fortunately, we own a large warehouse located within our main depot, therefore we could immediately assure our clients that the battle buses were in safe hands, securely concealed away from the public eye and media attention.
For these requirements we used a team of six professionally qualified drivers assigned to the two vehicles, all of whom were selected due to their extensive experience and knowledge of touring the UK. In addition to our drivers, all administration was handled by a singular operative within our Southern based office; dealing with all tour logistics, organisation and over-seeing the general progression of the tour.
Both coaches included full large leather seating around tables, as well as power sockets at each table and two Wi-Fi routers per coach. Bean to cup coffee machines were also onboard both coaches, along with other appliances such as fridges. The coaches had slightly different configurations, with one bus being mainly used for press (photographers and reporters) and the other being used as the main battle bus for Ed Miliband and his political team.
Not only were we approached by the Labour party for this year’s General Election, but we were also contacted by one of the other main party’s representatives in January, enquiring about provide a battle bus for their election campaign tour. However, due to commitments with the Labour party we were unable to provide another election battle bus for this party.
We are proud to have secured a very lucrative job direct with the labour party, working closely to deliver their transport requirements for the election tour. We have also been very surprised at the amount of social media coverage we were involved in, such as photos of our coaches on the road and articles written about our vehicles and the events. Another beneficial entity came from our luxury coaches having our website address and company logo on them, since then we have seen a dramatic increase in traffic to our website as well as direct calls and booking enquiries.
We are definitely looking forward to the next big event here at Nova Bussing!