Our Part In The General Election 2015

Now that the General Election has officially concluded, we can finally unveil that Nova Bussing was selected to provide the Labour party with two luxury coaches for this year’s election tour. With over 18,000 kilometres covered over a period of 58 days, this year’s General Election attracted large amounts of media attention across the UK.

Nova Bussing Labour Battle Bus

The Labour Battle Bus Stationed Outside The ITV Studio

For the election campaign we provided two Luxury Mercedes Benz Unvi Touring GT’s on tour with the Labour Party. Both coaches were some of the latest in our fleet, of which included a brand new 2015 plate coach that arrived directly from Unvi and also our 2014 plate luxury coach. The brand new coach was actually purchased specifically for the election tour, first arriving as the newest addition to our fleet on the day the coach was due to be wrapped and branded with the Labour election vinyl and slogans.

A few weeks into the organisation of these two vehicles we were informed that the political party required the coaches to be silver in colour to match their campaign colour scheme. Traditionally we provide white coaches with basic livery, therefore for this occasion we arranged for the coaches to be wrapped silver, in addition to the Labour branding printed on the coaches. Due to the nature of the job, the requirements for both coaches followed a strict schedule of being initially wrapped, then stored in a secure lock-up for privacy purposes prior to press launch in two weeks time. Fortunately, we own a large warehouse located within our main depot, therefore we could immediately assure our clients that the battle buses were in safe hands, securely concealed away from the public eye and media attention.

Nova Bussing Labour Battle Bus

Nova Bussing Labour Battle Bus

For these requirements we used a team of six professionally qualified drivers assigned to the two vehicles, all of whom were selected due to their extensive experience and knowledge of touring the UK. In addition to our drivers, all administration was handled by a singular operative within our Southern based office; dealing with all tour logistics, organisation and over-seeing the general progression of the tour.

Nova Bussing Labour Battle Bus

Our Drivers With Ed Miliband

Both coaches included full large leather seating around tables, as well as power sockets at each table and two Wi-Fi routers per coach. Bean to cup coffee machines were also onboard both coaches, along with other appliances such as fridges. The coaches had slightly different configurations, with one bus being mainly used for press (photographers and reporters) and the other being used as the main battle bus for Ed Miliband and his political team.

Not only were we approached by the Labour party for this year’s General Election, but we were also contacted by one of the other main party’s representatives in January, enquiring about provide a battle bus for their election campaign tour. However, due to commitments with the Labour party we were unable to provide another election battle bus for this party.

We are proud to have secured a very lucrative job direct with the labour party, working closely to deliver their transport requirements for the election tour. We have also been very surprised at the amount of social media coverage we were involved in, such as photos of our coaches on the road and articles written about our vehicles and the events. Another beneficial entity came from our luxury coaches having our website address and company logo on them, since then we have seen a dramatic increase in traffic to our website as well as direct calls and booking enquiries.

We are definitely looking forward to the next big event here at Nova Bussing!

Nova Bussing Labour Battle Bus

Nova Bussing Labour Battle Bus

General Election Battle Buses

With the General Election taking place this year on the 7th May, the main political parties will be hitting the campaign trail. This event is always a very exciting and highly anticipated time across the UK, with many people intending to review the debates and propositions. From citizens of small towns, to journalists and article writers working for large newspapers and magazines, everybody will be interested to see the action.

In the UK, the term ‘battle bus’ is given to a luxury coach shared by reporters, political commentators and politicians. These vehicles are chosen to incorporate a more communal vibe during the campaigns when travelling around the country. This gives journalists the opportunity to gather extensive coverage of the events and allows them to deliver accurate feedback and reports based on first hand interpretation. This serves as a more practical option for reporters, securing that they are on the scene at all times rather than wasting time, mileage and money trying to meet the campaign at specific locations each day. On the other hand, this also works in the politician’s favour. Considering that the whole idea of the campaign is to gather as much interest as possible, hiring a battle bus naturally grants them more coverage and publicity throughout the tour.

Externally wrapping and branding the vehicle also plays a large part of the promotion during a campaign. The presentation of the vehicle creates strong impressions when arriving at target locations, so it is very important to make sure that all the vehicles stand out correctly with professional vinyl wrapping. This technique has been used for many years and is a great way of raising the awareness about the political parties when campaigning.

Luxury Team Coach Hire

Luxury Day Coaches for political campaigns and events.

We operate a range of luxury day coaches which can be used for political campaigns and events. If you would like to find out more information about our services, please click on the following link here.