Luxury road-show transport is on the increase these days, with major international shows such as The X Factor using luxury minibuses and coaches to promote tours. In 2014 we saw The X Factor use 3 luxury coaches live on national television to promote the success of the competition’s 3 finalists. All the vehicles were professionally branded with photos of the contestants and imagery from The X Factor, promoting the run up to the final.
From what we’ve seen over the years, events such as book signings, promotional activities and advertising campaigns are becoming much more common with public figures and in celebrity culture. Choosing to hire a coach or minibus for a road-show event is now becoming a standard practice, whether the hiring is in aid of a book launch, product launch or album release, the right form of travel is essential.
Due to the nature of these events, clients often have to travel from venue to venue following strict time schedules. This usually results in the client missing out on the luxuries they are used to at home, such as comfortable seating, space to relax after visiting a venue, coffee machines and other things they should be entitled to. Because of this, luxury vehicles are becoming significantly more sought after within the promotion industry.
Our range of luxury 11-16 seater Mercedes Benz minibuses come with full leather seating, air conditioning, climate control, on-board entertainment systems as standard. These minibuses also include 4G Wi-Fi, which is essential for a busy celebrity on the road, allowing them to keep their Twitter followers updated and post news highlights about tours on Facebook and other social media. All these features are finished off with stylish black tinted windows, plain white/silver livery and a professional, qualified and well presented driver. As a reputable coach and minibus provider, we aim to provide clients with all the necessities they feel they would require on their journey, to help make it a smooth and enjoyable tour for all.
As well as providing luxury vehicles for promotional tours, we have also noticed an increase in the amount of corporate businesses using luxury, VIP and executive minibuses to carry out site visits to regional branches across the UK. These site visits could be for meetings, branch checks or even product tutorial and demonstration tours. Large companies often choose this method as it can be a more financially viable option for the company. It is common to send a team of management to individual offices, instead of arranging regional managers to congregate at the head office. It is essential to make the right impression in these situations and choosing the correct vehicle to represent your company plays a major part in the success of these trips.
In the past, our luxury vehicles have catered for the needs of many business executives who have needed to present themselves as both professional and organised when entertaining their clients. Our luxury minibuses with tables have always proved to be successful when providing for large corporate organisations looking for executive travel, providing the clients with space, comfort and style. In addition to this, many people choose to use smaller, more executive vehicles such as luxury, executive and VIP minibuses rather than coaches. This is because minibuses often provide a more practical transport option for these types of events, being more convenient when in towns and cities.
As mentioned in our previous article, ‘Branded Coach Hire & Vinyl Wrap Branding‘, branding a vehicle for increased PR is becoming highly popular with both small time companies and large corporate businesses. Whether the campaign is for one day or for one month, professional vinyl wrapping can play a crucial part in the perceived professionalism of a company.
For more information on our luxury coaches or luxury minibuses please don’t hesitate to contact us.